Interactive Media Practice (IMP) is the first interdisciplinary STEAM-based Masters course at The University of Westminster combing a range of disciplines operating at the intersection of Design, Technology, Science and Enterprise with a digital 1st, research-informed practice curriculum and specialist expertise, fit for the 4th Industrial revolution. Previous Alumni have entered into world-class organisations in various digital roles, with a track record of success.

The course runs 1 year for full-time students, 2 years for part-time students. The core of the programme is usually delivered over two days per week in fulltime mode.

Course Content

Innovation Design

Encompasses powerful design thinking and a range of methodologies for the development of innovative digital solutions through research-informed practice to develop powerful digital outputs.

Mobile Apps

Provides the ability to produce powerful mobile applications through User-centered design, user-driven development, critical research and practical study, linking key theory and practice.


Learn how to develop powerful e-marketing solutions through data-analysis, intelligence, insights and analytics. Goal orientation, SMART objectives and other key features are provided for strategic development, through research-informed practice.

Hack Lab

Experiment, develop new ideas, embrace new technologies and creativity via research and digital sandboxing environment through MIT style approaches, embracing a makers-mind set and hacking culture to interface with hardware/ software to make create and innovate.

Start-up Incubator

Explore the strategies and methodologies in, start-ups and SME. Design, discover and develop your own start-up company using the power of digital, through concept to completion, theory and practice.

UX Design and Dev

Learn, explore, develop methods in user-centered design, human-computer interaction to solve real world problem enhancing the user-experience through advanced study and research-informed practice, with series of user-focused, challenging briefs.

Final Major Project

The Major Project is your opportunity to negotiate a large-scale, self-determined, original and innovative project from the summation learning of the programme. Students are expected to specialise and focus in developing an original digital output through research-informed practice led approach.

*Optional modules are also available from the University.

Industry Engagement

Graduate Skills

Upon graduating our students develop a mix of skills ranging from hard/soft skills in addition to creativity, critical thinking, analysis, understanding of users, user engagement, user-centred design, in addition to coding and entrepreneurial skills through research-informed practice and action-led learning. Students operate in problem-based learning (PBL) environment, to solve real-world problems through digital innovation. The graduate skills head towards an industry trajectory, and or further study towards PhD, some students have also developed a digital start-up or SME independently.

Digital Innovation

Design Engineering

Strategic Methodologies

Creative Development

Entry Requirements

Typically the programme looks to recruit applicants from a strong creative background with some prior technical expertise. Applicants from industry or non-academic backgrounds may be advised to demonstrate ability through submission of a portfolio.

If you are unsure of the suitability for the programme please make an initial enquiry.

Our approach on the course is implemented through hackathon culture as seen in technology start-up sectors, where cross collaboration through interdisciplinary approach is very welcomed. Students are encouraged to apply from design, non-programming or non-technical backgrounds as well as technical backgrounds.

A minimum of a lower second class honours degree (2:2).

If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element.

References are not essential, however, applicants are advised to submit one reference.

View more information about our entry requirements and the application process.

A minimum of a lower second class honours degree (2:2).

If your first language is not English you should have an IELTS 6.0 with at least 5.5 in each element.

References are not essential, however, applicants are advised to submit one reference.

Country-specific entry requirements

English language requirements

How to apply

Visas and advice

Language Tests

When you have enrolled with us, your annual tuition fees will remain the same throughout your studies with us. We do not increase your tuition fees each year.

View Fees Here

View Term Dates


PG Loans

International Student Funding

We accept payment in a number of different ways. Please select from the following option by following this link.

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Start your journey here!

Design, develop your future here with us in London, Interactive Media Practice enables you to make, create and innovate.

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Our students have graduated into the following organisations: