Interactive Media Practice Masters

A leading established interdisciplinary master’s course, combining science, technology, design and enterprise at The University of Westminster. We provide you with the new knowledge to make, create and innovate.

A place for pioneers.

Apply Now for 2026!

Student Experience

See what our student have to say about their experience studying Interactive Media Practice Masters

Industry Scenarios

IMP helped me apply techniques in real life scenarios,enabling me to enter the workplace confidently and successfully!

Jiajing Fu (Ava) UX Designer - CitiBank

Real-World Application

From strategy, design to code - this course is unique! With ‘real-world’ application of knowledge! I stress the importance of IMP

Luca Benedetti Digital Transformation - Deloitte

Confidence in Skills

Not only did I learn the skills I use on my current job, it gave me confidence and motivation to aim higher.

Jose Pereira Sr Dev - Critical Techworks

Design Innovation

IMP operates at the intersection of design/technology/science and innovation which enhances a multitude of skills

David Ehira Design/Dev - Arm

Taught By Experts

The course is unique, cutting edge and taught by industry/academic experts with a diverse skill set and knowledge

Ritish Raghavan Experience Design - Arm

Global Opportunities

IMP provided practical coursework, facilities, and inspiration to push my career forward here in London and globally.

Jonathan Levi | Role Senior UX Designer/Developer

Jonathan Levi Sr UX Designer - Zurich

The Modules Overview

Encompasses powerful design thinking and a range of methodologies for the development of innovative digital solutions through research-informed practice to develop powerful digital outputs.

We provide a wide range of modules from Innovation Interactive (Design thinking), to Digital Marketing and Generative AI in addition to Mobile Apps where we use vibe coding. HackLAB to experiment with new technology to developing your own start-up. In addition to learning UX Design and Development.

For a complete list and further details please visit here.

Learn to produce powerful mobile applications through user-centred design, user-driven development, critical research and practical study, linking key theory and practice.

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Learn how to develop powerful marketing solutions through data-analysis, intelligence, insights and analytics. Goal orientation, SMART objectives and other key features are provided for strategic development, in addition to using generative AI tools.

Find further information here

Employability

UX Designer

Jonathan Levi

During the course I designed numerous digital products directly related to my career path including a smart watch app, FinTech mobile app, and an AR game. I now work with global brands.

XR Developer

Jose Pereira

After graduating I got a job at Inmarsat - co-manager of Inmarasat's IMPACT dept. Creating interactive scenario simulations for clients and immersive training applications. I now work in Critical TechWorks, a BMW-owned company, developing the next gen BMW Group’s future driving machines. We plan to change the way the world thinks and feels about cars: from autonomous driving to electrification, from car sharing services to connectivity.

Digital Transformation

Luca Benedetti

After I completed my MA I was hired from Deloitte Digital in Milan. Recently I’ve been working on Digital Transformation & Marketing projects, CRM, DMP and Campaign Management tools. I cannot stress the importance of this course!

FinTech UX Design

Jiajing Fu

From this course I landed an internship at Orange, in the London office - XDLab, as an UX Designer, while on the course winning London Hackathon event by Mobile UX, Oracle, and Orange. I now work in CitiBank on global projects.

Experience Design

Ritish Raghavan

After I completing the course, I was offered a job with ARM, the world’s leading semiconductor IP company. I work in the intersection of agile methodologies in tech and UX design. This course trasnformed my life! I now return back to give talks to students.

Design/Developer

David Ehira

I completed my MA and went to work for ARM Technology, a world-leading organisation, my work on the course and major project really helped me land a top job - the course team are amazing, inspirational and motivated